Karma – The Cycle will complete

Since our childhood most of us have at some place or the other come across the saying “Karam krate jao phal ki chinta mat karo’’, means ‘’ Keep on doing your actions without worrying about the result’’. Such a simple saying, we keep on reading it again and again somewhere or the other – calendar’s , desktop, at someone’s home or office, religious places, school, colleges and so on. For me this saying was not something new, but I could never understand it. Over the past few months, after coming across several articles, I have unfolded the meaning behind this.  It’s amazing how it is related to our daily life and work.

This derivation is from Shrimad Bhagvad Gita. I hope by the end of this blog, I will be able to connect how Karma and our lives are related.

The Law of Karma, states that, only karma (your actions) are under your control and whatever you are doing has a direct implication to your life. The Vedas have told us what is right and what is wrong; if you do good things it will have A implication and if you do bad things it will have B implication. But it has left us with the Free Will to choose. It our choices that we have made that have bought us to where we are today.

  • We at time look at people who are much ahead with us, stating that his CTC is 50 Lacs, 60 Lacs and so on. He has a plush home, classy vehicle. He is there not because he is lucky; he is there because of his actions. It is all related to the Karma. You too can be there but are you willing to
    •     Toil so much, work extra hours
    •     Always utilize time productively
    •     Meet commitments
    •    Take new assignments

If you do the above Karma’s you will definitely reach the  goal

  • Most of the companies make business plans and in the business plan we discuss that if we run offers, take strong visibility, and do advertising our business will grow. Now look closely what are you talking about – Karma, in a different from – offer, visibility, advertising, branding so on. If you don’t do any of the above, your revenue remains where it was.
  • We see so many people who take advantage of the position they are, by making the people under them toil. Putting extra pressure on them, making their life miserable. Look closely, all these people at some point or other are victim of some issues or the other, if not in professional life then in personal life. Karma has its own implications. You do bad, bad happen; you do good, good happens.
  • Many people looking for change in job but not getting it. Cribbing all the time, I am not getting an opportunity. This could be due to various reasons, actions/karma
    • May be you are a job hopper. All through your career have not been consistent and now that you want to grow up in the career, you are not getting a job, why – because at the senior level, employer looks at a person who is consistent.
    • May be you have stuck in a company for too long and developed a comfort zone. Your knowledge is limited to a special industry only
    • But mostly it is due to the knowledge-experience matrix, that most people are stuck where they are

It is said that Karma, itself is a cycle; it will not leave you until and unless the cycle is complete. Understand that if you are unjust with someone or you have cheated someone; and by doing so you are contended; it is only temporary. This deed of yours will come back you, it is not necessary that the same things will happen to you as you did to other, it may vary but it will come back. It’s a fact, look closely around you and do a little study you will see this happening around your friends, family and colleagues.

Good deeds are equally rewarded. Over the past, I have unfolded the more you give the more you get. I have been unselfish in giving. I was not like this before, I used to think – ‘’it’s my data, my analysis, why should I give it someone.’’ Even if I did, I did it incomplete. But now I am an open book, if anyone needs anything for me, I give it without any reservation. It is my ability to give, that I have started getting back. Again, note that the form is different. It is not necessary that if I have given an analysis of my subject to someone, I will get a some other analysis form someone. It could differ. In my case, I have made good friends, people who are much senior and knowledgeable than me; and the interesting thing is they in turn gave me so many ideas unconditionally that I see a  clear  path ahead of me.

You see that every where what input (Karma/action) we put in, we get the same kind of output. This person who I knew very closely have been a very smart person, earning good money, trying to make that extra buck by playing around with people, complicating things, poaching on data and people and so on. Most of his life he has seen a lot of success at the cost of so many lives. At the age of 56, when his only daughter married to someone he did not openly approved of, but had to eventually agree; he is a victim of so many diseases, depression and so on. And that her daughter has now moved out of India after her marriage, even meeting her is now not possible. The actions that were done in the past and the repercussion of the same are different, but Karma is not going to leave until the cycle is complete.

I can keep on writing on and on, on this subject, but I  won’t, I think most of  you who must have read it must be clear now what I intend to say.  But before I end, one last thought I want to put in, is – Results are not in your hand, it never is and it never will be. Check out all the big brands that you see around you today, do you think any one of them did ever know when they began their business in India, that they will be such a large company. The answer is no. Then how did they become so big – it is all about the karma that they have put in some form or the other, which have bought them where they  are today.

Whenever we make the business plan and we discuss on what to do, everything boils down to targets and when target is not achieve, people are held responsible. Why so much fuss about the target. Targets, must be there as a reference point. Look into your karma, ensure that you take all the actions correctly and targets will automatically happen. But the problem is, because the input does not come on time or is not executed properly, that numbers do not happen. Too much focus on targets that is not under your control will only increase the pressure and will never let things moving, you will loose manpower and if you cannot retain manpower, you cannot build the business. Act and rest will follow.

Karma is all in your hands. Do it. Don’t worry about the results.

Disclaimer: This above work of mine is just an interpretation of my understanding of Shrimad Bhagvad Gita. It is just and iota of derivative from  the Shrimad Bhagvad Gita

 

Vijay Sokhi

FMCG – Foods Professional

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Business Consulting, Change Management, Sales Management and Motivation

 

 

That Cup of Tea !!

It was raining heavily that day. I was looking at the rains and then my phone rang. I picked up my phone.
Hi Rahul – How are you?
I replied – Fine and added ‘Who is this?
She said – Parul
Parul is one of the closest friend of Minisha
Oh Parul – ‘How are you?
‘Good. Minisha has sent a message; she wants to meet you now’
I had proposed her yesterday and I knew that today I would get answer to my question
I replied –   Where?
Near the Church across the river
I said – 30 min
Done!!
I was elated and the rain got heavier.  I took my bike key and rushed to start it. Due to rains it had conked off. It tired hard but it did not start. I felt that before my life could start, it stopped. This was not an opportunity that I wanted to let go.
The saviour was my by-cycle. Without thinking much, I put my phone inside a plastic pouch, and took off forgetting to wear the rain coat. That day I felt the rains were warm. The cold rain drops felt on my body that was perspiring and turned warm. I was racing. To get acceleration, I lowered my head. Finally, I reached 5 minutes behind schedule.
She was sitting on her bike, near the Church, with her raincoat on. I was thinking, how could  I take my by-cycle to her. So I parked in near and started running. By time I reached her I was 10 minutes late.
As I looked into her eyes, everything slowed down. I could see each drops of rain, crystal clear.
Wet hairs, dreamy eyes and her wet body made me go crazy, but I controlled my emotions and approached her.
‘Hi’
She replied ‘Hi’, ‘ So’
I replied – You look great
Deep down, I was thinking she was looking god damn sexy!!
Minisha – I get proposals every week. I have become so experienced that when a person comes and proposes me, I can look into his eyes and feel, what his intentions are
Rahul – What do you think about me?
Boys as usual, always in a hurry.
Minisha-  I don’t know, but I would like to give us a chance. So I had given you a call.
Rahul – So it’s a yes!
Minisha – It’s neither a yes nor a no.
Rahul –  Then what?? (Getting impatient)
Minisha – I want to spend some time with you and then come to a conclusion
Rahul (Understanding): That’s all right.
Minisha – Where is your bike..
Rahul – It’s a different story, leave it
Minisha –  I have to leave now, I somehow managed to come here with the help of Parul. If I get late, I will not get this chance again.
Rahul – When do we meet next?
Minisha – In two days time, I will call you
Rahul – Will be waiting to hear from you.
Minisha –  See you
Rahul – See you
She stated her bike and left. It was still raining. She moved a little ahead and then turned back. How will you go back?
Rahul – I will manage
Minisha – Come let me give you a ride for some distance.
Rahul – Oh Yes
He sat behind the bike and they moved.
Rain was heavy, so she drove slowly. Rahul wanted to touch her but kept his hand behind.
They moved on. After going a distance, Rahul asked her to stop. It was raining so the visibility was less. Minisha was not very familiar with the location. Rahul asked Minisha to park the vehicle. Then he took Minisha by her hand and move in to a shop.
He said to the shop owner to make two cups of masala tea.
In the meantime both of them were standing a looking at the rain.
The waiter came
‘Sir your tea is ready’
With this cup of tea, my love story started.

…to be continued….

Sales : And how crooked can it get

The only part of the business that yields revenue is sales, rest all is a detail. Each and every sales personnel is busy getting numbers.  More sales more revenue more profit. All strategies have to convert to sales. The new era is Marketing Linked Sales Activity. Robust sales happen and then a stage comes when no matter how hard you try the sales does not grow.

Through my experience in the market with both established brands and establishing brands, I have gone through this period. My exposure to both side of the spectrum enables me to see things a little more clearly.

Let me state an example. There is this chocolate company, they has been in business since long. They are available in every possible distribution format, you name it – Traditional format, Modern Format, Chemist, Sweet Shops and almost all the other places where it can be placed.. It has grown phenomenally and now reached a possible maturity stage. But the pressure to get growth is always there. Now what this pressure does is that it build up lot of unrest in the team and that is where the crime stats. Dumping!!

There is a very common question in the sales business, what is the primary. All sales growth is calculated in primary and it must, as this is the most reliable way to calculate sales. But these primary numbers are a trap in itself. And if it is startup, it is criminal. Actually, it will kill the baby before it can stand on its own.

Primary in line with secondary and closing is all right. But most of the top companies build up the primary on the distributor. The top companies get top distributor with no issues with investment.  And, if they get a distributor who has good money with him and lacks understanding of business then it’s a gold mine. However, if the distributor knows about the business and understands that he is loosing money at the end, he will never stick. Therefore most of the companies that build up the business on primary looses in the long run. Attrition of distributor is now a major concern.

The definition of secondary has also changed a lot. You have to get sales, keep low stocks at distributor points, so what you do is increase the secondary. While the sales and stock statement of the distributor is healthy for some time, eventually it comes down. In this case what a clever salesman does is, he builds up stocks at the outlet though his relation. Eg, an outlet has a sale of Rs 10 lacs. You have pumped a sales of 15 lacs in the outlet for month1 and then 15 lacs in month2, so by the time you have reached the month 3rd you already have one month stock lying. So the outlet does not give order for Month 3 and the sales drop, so does the primary and what happens

You have done all in the sales front, now what, what to do to get the profit.

The Production Team already is working with optimum utilization of resources. But still, the pressure move to the them to lower the cost. In doing so a lot of combination is the products change. Eg if you are in the RTD category  and say in the instant mixes tea/coffee and you have to increase profit, just increase the sugar content, lower the tea/coffee extract, the cost will come doing. If you are a small brand you may loose customer, but if you are giant MNC, once consignment does not harm much. Other industry has other modes of reducing the cost. Clever companies know how to this very nicely. They maintain the quality though out the year. But towards the year end the change the combination to increase the profits.

There are other ways also to increase the profits – reduce people, consolidate assets and so on.

No matter what, in some way or the other all product reach a point beyond which sales become difficult. But growth is important and must happen.  And it is not complicate, a cool head and a cool approach, will solve the problem. Some of the points to ponder are:-

  • Do in need to move into new area
  • Do I need to create more SKU
  • Have I reached the potential of the store
  • Do I have to take more Share of the Space

(each of these needs a lot of detail understanding)

 

While most of us say, sales is the game of number, I think it is beyond this. Sale is game of the customer acquisition. In fact sales is a function of customers. The more the customer you have got, the more the opportunity to sales. When you have one, then all you need to do is to add the range, create the excitement. Sales numbers will follow.

LIEBSTER AWARD NOMINATION

which song do you relate the most with?
Stand by me. John Lennon
what are your views on love at first sight?
Electric
what makes you stand out?
Ability to tolerate situation and when its out of the limit, I am not a nice person to know
what is your favorite lie?
Don’t lie most of the time. Heard a story when I was young, to hide one lie you have to tell more and more lies. Its a bottomless pit
if you could know one thing about your future , what would it be?
Can I make a movie ?
on a scale of 1 to 10 how weird are you?
5
do u identify yourself as an art lover?
Yes
which picture best describes your city?
Serene and beautiful
what is your favorite childhood memory?
The love of my grandparents
you know how some scenes from our life get stuck in our head? describe one?
I went into a political mess during my college time. I had an outburst on one of my friend, who never told me why she was angry with me. I made a confession in the college in front of all that my behaviour was not good and would not repeat such a thing again
would you choose money or fame?
Both

SONG OF THE FORLORN

LIEBSTER AWARD MUKTHI

This is my second award nomination!!!! (too many exclamations??) so Mimi nominated me for this award! thanks a ton mimi!liebster-award-rules.jpg

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Who do you report to – Boss or Leader ?

Successful business has one thing in constant across any organisation – The Boss. He is the most important and critical success factor for any organisation.  A class human being, a good teacher, an effective listener and a team player; and is always there to support you, no matter what. He always gives you the opportunity to move forward and is never envious of your success.

One the other hand, there is another kind, who makes you slog, is after you all the time, shouts at you. He holds you responsible for all his failures. He does not train you, teach you, simple wants you to things that he himself is unable or does not know how to do. He never gives you an opportunity to prove yourself and never lets you perform.

Now, if you have the latter as you’re Boss, it very important for you to have some understanding that will give you a little clarity. Psychologically, a person who himself is not high on capabilities, will always try to hold back people who are smarter than him. As he does not have any other way to hold you back, he uses his powers to dictate you, dominate you. Trust me on this, the day you back fire, you yourself would see a change in his behavior. He still will try to enforce him on you; however, if you consistently keep on discussing with him on the right point, you will see him taking a back foot. Never let an opportunity go, whenever you get an opportunity to meet and present to the management, speak fearlessly and all things will be in your favor.

If you have a super brilliant Boss he will drive you to achieve, it is a blessing in disguise. No matter what pressure he puts on you, he will bring the best out of you. He will keep on pushing you to do new things, things that you have not done before. No matter how difficult it is for you, if you do it, at the end you will have a skill added to you. Understand this; all through the working career you only get paid higher for your skills, the more skills you have the higher is your payout.

A little thought on leaders

Boss and leaders are two different things. While all Bosses try to prove that they are leaders, leaders don’t need to prove anything at all. Less of words, and more of action. If he finds that that someone in his team is not doing well, he will train him and uplift him. If he finds a person who is doing well, he will give him more and more opportunities to grow.

A good leader is a good follower. Anybody who cannot follow cannot lead.  In one of my learning that I acquired, was example of Sachin Tendulkar (one of the biggest sportsmen in the field of Cricket). Sachin being a top class cricketer, played under a captain who was more than 10 years younger to him. His performance never came down, he excelled. Leaders never bring their performance down, if they see that there someone in their team who can do a job better than him, he will not mind following him, irrespective of what age group he is.

Bosses bring numbers/sales, leaders build team and the team builds businesses. bosses in their ego of getting the numbers ransack all the people under him. He is least bothered with what is happening with someone, he just needs the number irrespective of anything. He will not give leaves, make people crib, and create an environment of high pressure. He will achieve the number, but in the process destroy the team. His people will never be consistent, high amount on attrition. Finally, the numbers don’t happen. If you don’t have the team how will you ever get the numbers? And when a boss, quits the business collapses. He has never builds a team that can take the business forward.

Leaders on the other hand, build a team. They develop people and understand them well. If they find people who are not doing well they will sit with them do the talking and try to get to the problem that is a hindrance to the growth. He understands that if a person is not happy in his personal life out of office, he can never perform. He never puts pressure on anyone, he just make people responsible. Therefore people stick around and along with them he too succeeds. In future, when he leaves the company to switch over to the next, the team that he leaves behind is capable enough to ensure that business continues.

While in the corporate world we find both leaders and bosses. Bosses are there in abundance, and very few leaders. If we find a leader who is our boss, we will develop and learn a lot. And when we get the change to take charge of a group; we must be leaders to team. However there is a thin line that divides a boss and a leader. It is for you to choose, on whose side you have to be.

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Vijay Sokhi

FMCG – Foods Professional

Business Consulting, Change Management, Sales Management and Motivation

PLEASE TAKE ME HOME

Days, months, years have elapsed. From the time life has started, to this place where life has bought all of us, we have come a long-long way. Most of us had planned to come out and so we are out. Others are those who from the time have known things, always, have desired stay out of India/home come what may. Some of us have come out by-chance; and most of us due to 3 reasons Education, Career and Marriage. No matter how far we have reached today in our lives, there is always an emotion that flows in our heart when we think of the place from where all started. Trust, Heart has no control over the mind when we think of how it all started. Let us travel take back to the place from everything begin – HOME.

 

This is a work of fiction and is dedicated to all my friends, loved ones who have come so far from their home that coming back to home is a task that can be fulfilled at a high cost. Imagine you staying in Canada, wanting to come home to India. Search for freedom has put us into a lot of bondages. Taking leave from the place I work and if I get one it is limited; cost involved in come home and so on. But no matter what, we all do find the time to get back home.

 

Our first step out of home: From the time we are born, the coziest place that we all lived is in the lap of our mom. That was the world to all of us. Then as we grow, we move to the first place out of our home – School. Those first days out of our home were so difficult. The new faces that we saw horrified us. We all wanted to go back. And when the school is over, we used to rush and jump into our loved ones. The warmth of the love, is still felt, when we close our eyes. It felt so secured. Whether they are around us or not they will always pray and protect us.

 

I love my papa. I am a papa’s girl. Words are inadequate to explain the chemistry between a dad and a daughter. There are only a few people who can experience this love. The first love of any women in this world is his father. Likewise, a son is always most attached to his mother. For a father the love of the daughter is the most unconditional love. Everyone would say her she can’t but it is the father who always believes in her daughter and if she has made it big it is because of his papa. There have been times when in our childhood we have been very naughty. Some time our papa did scold us. We would be so hurt that until and unless he does not come and gives us love nothing in the world could comfort us. In good or bad times, long after you cannot see him around, just close your eyes and you could see him telling you ‘ Come on beta you can do it.’ He will never give up on you.

 

That home where we stayed, had no great convenience, but the comfort that it gave us is something that we cannot get anywhere in the world. It was small, just a fan, wooden bed and erratic electric supplies, but we slept in peace. During hot seasons, it was the silent breeze that made us lull in the sleep. Before going to sleep those “Jugnu”, used to illuminate the surrounding.  Cold season was so freezing and we use to have ‘angithi’ burning to get the warmth. We stayed together, Mom, Dad, Grandpa, Grand Ma, Uncle, Aunty; and no matter how much their views differed, it was the seniors in the family who use to bring all together. Today, as nuclear families we are so far, that our children are devoid of the love of the entire family.

 

Those old friend, who we made unconditionally, without knowing their cast-creed, income level, status still remain with us. All the new friends come and go, but the old ones remain and do feel for you. We may not have seen them for years but when we go back to the native, the love and care they show is something that we will never find anywhere. New friend, announces a party, you will find friends coming around you like bee in beehives. When you are in trouble, they find it difficult to find time for you.

 

The first crush, that boy you followed you home. That nervous moment when you first felt him around. That birthday when he said you that he wants to kiss you and this will be his birthday gift. That emotional conflict where, one, you wanted to feel it and; second, you think it’s incorrect and then you finally let go. That break-up that simply broke you down, and you see darkness all around. And finally the man in your life, he come and hold your hand for your life with love so much, you always could imagine.

 

The people that you have lost in the way, those who will not come back, and have never aged after you saw them last, brings tears to eyes. Loss is a part of life. That tear we shed for the people who left us, in the darkness of night and the pain that pierces the heart is uncomprehending. These are losses that cannot be replaced and when we are back and go to the place from where it all started, we still feel their presence.

 

There are time when you think, enough of all, I will leave everything and go back. You pack your bags, take your belongings, and open the door, and you hear a voice from behind – ‘’ Papa, I need you besides me, I cannot sleep without you,’’, you turn back and look at your child. You lift her in your arms and return. You life is no more yours, you now live for them. As far as Karma goes, it repeats itself- ‘’ You had your life and you have your past past, now, you will create memories for these little one’s, and long after you are gone, they will always cherish you in their memories, and live in the world on the foundation and principles that you have laid for him.

Cigarette Smoking is Injurious to Health – Marketing Aspect

A lot of campaign is happening on the above punch line. Whenever I interact with  people who distribute and sell cigarette, say me that the sale has not declined, it is as it is. They vehemently believe that people who smoke cigarette can never give up cigarette and these advertisement he no impact at all. I listen to this give them a smile and move on. I give the smile because, little do they that this line of business is the most volatile and in times to come it may reduce drastically or may completely be eliminated from the industry.

The campaign is not for those who have been smoking cigarette for long. Of course, this ad does creates a fear factor in them and make them think that they should reduce  their intake of cigarette. But this directly address to the prospect smokers who are in the age group of 8-12 years (Target Audience – TA). Now these prospect are continuously being bombarded with so much of awareness on why not to smoke. Most of this age group who eventually will convert to prospect smokers will be much lower that what used to be 10-15 years from now. And as time goes by the age group of 5-10 years who will be come prospect later, have already developed a state of mind that it is dangerous and should be avoided.

The impact will not be seen today, but in years to come…

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Vijay Sokhi

FMCG – Foods Professional

Business Consulting, Change Management, Sales Management and Motivation